‘The Chilling Adventures of Sabrina” is a Netflix coming-of-age tale, set to launch in Malaysia, a nation with a passionate love for horror.
We introduced Malaysians to the unexpected darkness in the series, by amplifying the horror through contrast.
Using motion sensors and hidden mirrors, a one-of-a kind installation was created. An intriguing levitating cake, that revealed a heart-racing experience for those who got too close.
Kuala Lumpur was turned into a city of darkness, with the installation featured at the 4 biggest malls in KL, and Sabrina trailers plastered over 20 digital out-of-home screens throughout the city.