Old Vs New
We looked into books during the colonial era and extracted what made them quintessentially British. We used Caslon as it was period-specific and conveyed a regal aesthetic which worked with the single-column grid system.
For the layout of the contemporary artworks, we used a Gill Sans as the modern contemporary to Caslon. This is paired this with a multi-column layout that had a loose adherence to the grid.
Produced for Hjgher